Promotional Products

5 Popular Fabrics for Promotional Products

Promotional products come in all shapes, sizes, colors and styles. From apparel, bags and drinkware to stress balls, pens and writing instruments, the list of products is virtually endless. Many of the products that Promotions Now, as well as other promotional products companies, offer come in hard materials like plastic, metal, glass or wood but there many customizable products that also come in soft fabrics that are much more complex. Some of these fabrics are all natural while others are partially processed and the rest are completely man-made – and their prices vary just as much.  Here are 5 popularly used promotional product fabrics and a quick explanation of what they are really made from as well as how much they cost.


Type: Non-woven

Price: $

Non-woven is a fabric made from long fibers that have been bonded together either by heat or chemical treatment. Whereas many other fabrics are made from smaller pieces that are woven together, the name for this particular material indicates that it is made differently.

Many products in the promotional products industry are made from non-woven material, especially since reusable grocery bags have become popular, because it is moderately durable, water and mildew resistant, has insulating properties and is extremely inexpensive. Products made from non-woven material include grocery totes and shoppers, lunch bags, drawstring backpacks, convention totes and wine bottle totes.


Type: Polyester

Price: $$

Polyester is a textile fiber that is made from synthesized polymers. Because it is technically a plastic, it can be made from recycled bottles which helps to reduce waste. The material is somewhat flammable but is also very durable, resilient and resistant to mold and mildew.

This fabric can be used in its most basic form in various promotional products like backpacks, messenger bags, waist packs, display table runners and even folding chairs. Polyester fibers can also be blended together with other materials like cotton to make T-shirts, polo shirts, and other pieces of clothing. While polyester is not quite as inexpensive as non-woven, it is still a very cost-effective material.



Type: Canvas

Price: $$$

Canvas is a strong and raw fabric that is made from woven cotton, linen, flax or hemp yarn and used for certain products where extreme durability is required. It can be dyed and comes in two basic forms know as plain or duck. Duck canvas is more tightly woven than plain and therefore has a smoother surface.

Where promotional products are concerned, you can find canvas in tote bags, duffels, backpacks, brief bags, tool bags, oven mitts, flags and chairs. In other industries, because canvas is exceptionally sturdy, it is used to make boat sails, tents and even oil painting surfaces. This is why it is generally more expensive than non-woven and polyester.


Type: Fleece

Price $$$

Fleece, also known as polar fleece, is a lightweight synthetic material that is soft, warm and ideal for insulating body heat. For this reason, it is primarily used for blankets and cold weather apparel. Many descriptions for fleece suggest that is an all-natural material but it is actually made from the same synthetic fibers as polyester, which can be broken down into plastic, making it recyclable as well as a vegan-friendly alternative to wool.

Since fleece has many of the characteristics of wool, while being lighter, less expensive and more water resistant, it is widely used in sweatshirts, jackets, sweaters, high-performance outdoor clothing, hats, scarves, gloves and blankets. All of these same items can be found throughout the promotional products industry as well.


Type: Leather

Price: $$$$

Leather is an extremely durable and pliable material that is made from the skin of an animal, usually cattle hide, by way of a process called tanning. Cow leather is the most commonly used material but the hides of pigs, goats, sheep, alligators, eels, and ostriches are also known to be used.

Due to the source for the material and the intricate process by which the fabric is created, leather is very expensive in comparison to non-woven, polyester, canvas and fleece. Nonetheless it is widely used for clothing, book bindings and furniture. In the promotional products industry leather products include backpacks, messenger and brief bags, padfolios and portfolios, journals, desktop gifts, key fobs and bookmarks.

We hope we were able to shed some light on some of the more commonly used fabrics and materials for promotional products. Let us know which fabrics you prefer, and why they are the perfect choice for your particular promotion.


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