Business and Marketing

Why Adult Coloring & Activity Books are Good for Your Brain & Great for Your Business

While coloring books for adults have been proven to relieve stress and anxiety, activity and puzzle books continue to help keep cognitive skills sharp. Find out how our favorite new custom giveaways can help your valued clientele relax, keep their quick wits about them and see your business in a whole new light.

By now you’ve heard of the latest trend in adult coloring books, as more and more people fall in love with the new calming pastime. Did you know, however, that rather than just an of-the-moment new hobby – like the latest game in the app store – adult coloring really does have a positive effect on your mental, emotional and intellectual well-being? As a matter of fact, the benefits are so substantial that psychologists, counselors, and even occupational therapists have started prescribing the activity to their patients and clients. Thanks to Nikki Martinez, Psy.D., LCPC, who writes for the Healthy Living section of the Huffington Post, we now have 3 compelling reasons why.

  1. While meditation is an excellent way to relax both the mind and the body, not everyone is on board with the practice. Coloring, on the other hand, can produce the same calming effect, but is seen as a much more enjoyable and engaging activity – especially by those who struggle to clear their minds of troubling thoughts when sitting in silent meditation.
  2. People who suffer from emotional and mental health issues, like stress, anxiety, depression, obsessive-compulsive disorder, anger management issues, PTSD and even substance abuse and eating disorder issues, are able to shift their focus away from negative thoughts and habits and concentrate on a safer, more productive use of energy when engaging in this activity. In this sense, it can be both calming and therapeutic.
  3. Since coloring intricate patterns requires the use of both the right and left hemispheres of the brain, it can enhance focus and concentration which subsequently improves the problem solving and fine motor skills that are ruled by the frontal lobes of our brains. It’s like exercising our entire bodies and strengthen our hearts as a result.

And here we thought this was just a really fun, and somewhat addictive, new hobby! Not only are we thrilled that our new favorite pastime is actually working wonders for our sometimes over stimulated and over tired brains, but we are pretty excited to find our customers are loving adult coloring books just as much as we are. We’ve seen tons of interest from businesses and organizations ranging from coffee and book shops to travel agencies, banks or financial advisors and even real estate agents. Everyone is taking advantage of these incredible custom coloring book gifts for adults and seeing great marketing success as a result!


Just as easily as coloring books can help make stress and anxiety more manageable, puzzle and activity books can help keep your brain as sharp as a whistle. Back in 2013, the Open Education Database published a list of 100 Ways to Keep Your Mind Sharp, and within that list of various mental exercises, physical activities, dietary tips, and social practices were crosswords, simple arithmetic, puzzles and word games.

We’ve known for quite some time that older adults who engage in mentally stimulating games and puzzles can maintain sharper thinking skills and memory capacity as a result, but we often forget that the same can be said for people of all ages. There’s no point in waiting for your golden years to start whipping your brain into shape when you can get a good mental workout with fun, critical thinking exercises right now.

The Sharp Minds line of puzzle and word game books at Promotions Now can provide the same mentally stimulating benefits as any of the brain games you might download onto your mobile device, except for one important difference. You can hand them out to your customers, clients and prospects!


At Promotions Now, we can help you make these brain boosting coloring and activity books for adults into your own custom printed giveaways and provide your marketing strategy with a powerful boost of its own. You’ll show recipients that you care, you are clever, imaginative and can think outside of the box, and when it comes to providing them with your goods and services, you mean business.

Shop our collection online or call our helpful representatives at 800.378.6376 to learn more about the custom gifts that are good for your brain and great for your business, today.




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